Ryan Stephens Marketing

13 Essential Blog Posts From June 2009

[Just a reminder: These are blog posts that I enjoyed reading, for whatever reason. Perhaps they were valuable for me, merely entertaining, thought provoking, were about something I’m interested in (e.g. fostering relationships, cultivating conversations) or potentially something I thought my tribe would enjoy. As always, I would love feedback. Did you catch these posts during June? Did any of these resonate with you? What are some of your most recent favorite reads? Even better, what’s your favorite thing YOU wrote during June? Share it with me in the comments section. Really, I want to read it.]

Things We Think About But Do Not Say – Jonathan Mead (Zen Habits)
“The more mindful we become, the more we increase our capacity for action that is stripped of pretense and duplicity… …Maybe if we started saying the things we think but do not say, our lives would have more meaning.”

Why People Talk About Products … And Why They Don’t – Jason Falls (Social Media Explorer)
“But, for the most part, if a social media ‘campaign’ doesn’t turn heads in the course of a single quarter on the calendar, brand managers are most likely to can it and buy more print ads… …So you have to make your product stand out. And in the world of social media, having a Facebook page, a Twitter account, some silly attempt at a ‘viral video’ and a company blog make you more and more like everyone else.” (Be sure you check out Xerox’s Information Overload Syndrome Example.)

The New Detroit Isn’t Detroit – Jeff Jarvis (Buzz Machine)
“…the most important hire a company can make today is a CCO, chief community officer. This isn’t anarchy or democracy. Rogers coins a rather high-fallutin’ phrase for what he advocated: bimodal intelligence. That is, everyone has a voice but at the end of the day, the company has a role to guide the process and product; that is the value the company adds but that works only if the company listens well.”

The Hand Carried Letter – Chris Brogan
“Too much too read means much more goes unread. We need ‘the hand-carried letter.’ A hand-carried letter means to me that the person choosing to share information with me believes in what she is sharing, and believes that it’s something I want to know about.”

5 Things Sesame Street Can Teach You About Breakthrough Blogging – Sonia Simone (Copyblogger)
“Embrace your inner Grover. Be a character on your blog. That character can be quiet or loud, smart or dopey, brave or cowardly. Don’t be afraid to be yourself, with all your strengths and weaknesses. Even if you’re a little bit goofy. Or furry. Or blue.”

A Post College Memorandum – Alex Mann
“We all are creatures of habit feeling especially safe with repetitive starts and ends of the work day. However, I’ve found that the true hustlers, strivers and leaders, are the ones who practice when the game ends. If you’re doing it right, you won’t notice the game ever ended. Don’t mistake hard work for intelligence, but don’t discount it either.” (Also really liked ‘Experience reigns over theory. Simplicity reigns over complexity.’)

The Key to Developing a Social Media Strategy – Jason Falls (Social Media Explorer)
“Corporate messaging — talking points — are precisely why people have turned to online communities and social networks for information about products and services. Social media exists to provide trusted, third party information to consumers looking for something other than a sales pitch. Thus, diving into a social media effort with your talking points in tow is a great strategy if you’re hoping to fail.The key to developing a social media strategy is not talking points, but parameters of conversation.”

True Transparency? – David Spinks (The Spinks Blog)
“Are we becoming overly kind and complimentary just to appeal/conform to the community? Has the concept of sharing and contributing to the community committed us to sharing and contributing things that are not actually worthy of such promotion? … … The problem is it’s laying a veil of falsities over the people and content we share, placing value on things that are not actually valuable.”

On the Road to Mediocrity – Seth Godin
“Along the way, we settle. We settle for something not quite right, or an outfit that isn’t our best look, or a job that doesn’t quite maximize our talents. We settle for relationships that don’t give us joy, or a website that’s, ‘good enough.’ The only way to get mediocre is one step at a time.”

Social Media is Rife with Experts but Starved of Authorities – Brian Solis (PR 2.0)
“We’re intrigued and infatuated with ‘social media’ and we’re lured into the illusion of expertise through experimentation when we’re not quite sure of how our personal endeavors translate into the unique cultures, business climates, market challenges, competitor history, state of customer perception, an understanding of customer pains and requirements, and where they seek guidance. We’re usually missing the “day in the life of” viewpoint and the “why should I listen to you” perspective in our strategy and execution, yet it’s supposed to serve as the core of anything and everything we do and should be doing.” (Frankly, this post is -really- long, but it’s a very valuable read if you play in the ‘social’ sandbox.)

Is the Hub and Spoke Model Adaptable? – David Armano (Logic + Emotion)
“Essentially, hubs and spokes still exist, but multiple nodes are introduced which are connected to other nodes as well as hubs and even individual constituents. Constituents can be any participant in your ecosystem—the iteration means that they can be directly linked to a hub, but also connected to other parts of the ecosystem including other constituents who may be organized in different departments of the organization. Here is where a collective begins to form.” (Click through, David’s visual will help immensely.)

The Courage to be Wrong – Jon Morrow (Copyblogger)
“The people we pay attention to aren’t the masters of doing what’s ‘right;’ they’re the misfits who have the courage to be wrong. They take whatever everyone else is doing in their industry and turn it inside out. It’s not just about differentiation; it’s about perverting the norm, destroying sacred traditions, and screwing with the way people think. It’s about doing, saying, or living something that’s so completely unexpected that people can’t help but pay attention.”

How Social Media can Make History – Clay Shirky (TED Talks)
“Here are 17 minutes that just might help you understand the true power of everything we’re experimenting with online, and give you a small glimpse into how technology is connecting us all. Clay Shirky looks at “how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics.” (Blip courtesy of Mitch Joel, Six Degree of Separation Blog

Related Posts:
8 Essential Blog Posts for May 2009
15 Essential Blog Posts for April 2009
The First Time I Ever Did Fav Blog Posts (July ’08)

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  • http://www.lifewithoutpants.com Matt Cheuvront

    Great stuff Ryan – I’m looking at doing a ‘best of the best’ style monthly post myself – great way to get people reading some amazing stuff they might have missed from around the web. As much writing as there is about social media – we continue to see innovative perspectives and approaches. Gotta’ love it.
    .-= Matt Cheuvront´s last blog ..The God Mode Mindset =-.

    [Reply]

    admin Reply:

    I’d definitely check out your “best of” posts. I know we read a lot of the same stuff, but considering all the new people I’ve grown to enjoy after reading them for the first time in the Inconvenience of Change series I would imagine you’d also introduce me to lots of new stuff as well.

    [Reply]

  • http://thelostjacket.com Stuart Foster

    Loving the fact that I have actually read most of these. Means I’m doing my job of consuming knowledge well. Think you’d really like to check out a few blog posts from Feverbee.com though. Love his community stuff.
    .-= Stuart Foster´s last blog ..The Community Marketer =-.

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    admin Reply:

    It’s always comforting when I’m commenting on a post to look a couple of posts up and see you there Stuart. It’s a good filter and reminder that I’m discovering the good stuff. Did you find any new ones on this list you’d missed?

    And having interned with Richard, I read his stuff every day. I think he’s phenomenal with respect to community & I take away valuable nuggets every time his posts enter my reader.

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    Stuart Foster Reply:

    Haha…is Seth’s hand everywhere?
    .-= Stuart Foster´s last blog ..The Community Marketer =-.

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  • http://alexjmann.com Alex J. Mann

    Thanks Ryan. Appreciate the recognition.

    On my end, my buddy Matt Daniels build an app called StockAppraiser. It’s an interesting way to measure how we perceive a company’s worth (brand equity) versus it’s actual worth (market cap).

    http://www.stockappraisr.com

    And, Ben Casnocha’s review of Tyler Cowen’s latest book is excellent:

    http://www.american.com/archive/2009/june/rssted-development

    [Reply]

    admin Reply:

    I’ll have to check out Matt’s StockAppraiser, and I definitely read some of the excerpts on Ben’s blog and bookmarked his the full review on delicious. It’s on the agenda for this weekend. Just for the record, Charlie Hoehn has turned me onto your stuff and I’m looking forward to reading more.

    R

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  • http://anitalobo.posterous.com/ Anita Lobo

    Interesting list Ryan and what a wonderful way of sharing.

    There’s just this question thats been nagging me all day: If we read so much about social media/ sports/ marketing and the associated mix, how do you escape the echo chamber?

    Oh well, its a weekend so lots of time to find answers to some questions!

    Cheers
    @Anita_Lobo

    [Reply]

    admin Reply:

    Anita,

    I love your peppy approach! Certainly the echo chamber is always there looming waiting to draw us in, but that’s what I think it’s important to filter out great content, really delve into it, and extract what’s most important/valuable for us and then expand on it.

    We have to leverage what we learn from other intelligent and talented people and apply it to our own lives and our own experiences. We also have to find gaps in the space and fill those gaps with new perspectives. I think if we do those things we’ve got a head start over most!

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  • http://www.scribnia.com David Spinks

    Ah, never thanked you for this. Really appreciate you sharing my post here Ryan. It’s an honor to be included amongst a list of such powerful authors. Truly.

    David
    .-= David Spinks´s last undefined ..If you register your site for free at =-.

    [Reply]

    admin Reply:

    David,

    You keep providing content like that (and ensure someone points me to it – I can’t get to everything by myself), you can bet you’ll keep showing up on the list! Oh, and you’re welcome. I love sharing great work with my readers.

    R

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