Building Intimate Business Relationships
TweetMost serious marketers are familiar with Theodore Levitt’s “Marketing Myopia”, but I had not read it in quite some time. Re-reading it this past week, one of the things that it sheds light on is marketing versus selling — I think it’s a VERY important distinction to make. Here’s what his article says, “The difference [...]
TweetHow many of the TOP online gurus do you think got to the top all by themselves? I assure you that the answer is probably “not very many”, and most likely “none.” Nobody gets to the top of any business all by themselves. Somewhere they had help along the way. Maybe they had a mentor [...]
TweetI’m a graduate student studying marketing, primarily marketing associated with offline businesses. That does not mean that many of the ideas from offline marketing do not apply directly to online marketing, in fact I love understanding all of the ways the two overlap and coexist with one another. Today I want to talk about Social [...]
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