Building Intimate Business Relationships
TweetUtilizing the talent of Henry Alex Rubin, who also did the company’s “Schooled” promotion and Burger King’s “Whopper Freakout,” OfficeMax recently released penny pranks. I will be the first to admit that these videos are relatively entertaining and definitely have the potential to become quite viral. I am certainly not a viral video expert, but [...]
Tweet[Nearly 3 years later I have very different opinions about #1. I think metrics are invaluable, provided that they're the right metrics, and that they're tied directly to business objectives.] 1.) Throw your data out the window There are huge divisions of companies specifically created to collect and analyze data. Do you like staring a [...]
TweetSo first of all I apologize for the lack of updates, but as I’ve alluded to if you follow me on Twitter, the 80+ hour work weeks are really hindering my ability to blog. One of my jobs this summer entails teaching foreign scholars (over on a grant) about the great American sports brand. The [...]
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