And you’re so right about reaching Gary Vaynerchuk status. Most of us will never achieve that point, but if you do things the write way, write consistently engaging content and reach out to other bloggers and your readers there’s no reason to think you can’t become a thought leader in your field.

Thanks for the comments guys!

I love that you bring up patience and it’s something I always preach when consulting others on starting a blog. You don’t see the ROI in a month (unless you’ve already built a huge personal brand ala Darren Rowse). Chances are you don’t even see it in a years time.

I am just now starting to approach the tipping point for my blog and it is important for me to keep carrying the momentum forward. The blog is almost a year old now and consulting opportunities are really starting to roll in, as well as advertisement opportunities. We’re about to start having fun at RSM.

Actually, in college I learned how to play the guitar so that I could get the ladies. I would leave my dorm room open and start playing the guitar. It’s like a magnet bro.

But anyways, blogging is the social media person’s outlet to express themselves through an art. People can say that anyone can play an instrument, but few people can become rock stars. Likewise, anyone can create a wesbite and write, but few people will be able to reach gary-vayernchuk status.

Great post!

- Jun Loayza

The tough thing about building a blog is that you battle against the excitement of starting something new. You get so excited that when you talk about it, it”s always “me, me, me.” And that doesn’t work. Then, you get so impatient because your numbers aren’t growing and so all you want to do is talk more “me, me, me.”

There’s no doubt it’s going to be tough. But if you’re patient, and you take a genuine interest in others the way Chris Brogan does. You start to build evangelists…your blog starts to grow. Make the conversation about your fans (in all the ways that you suggested) and you’ll find that you’re starting to gain traction. All you need is one fan. Next thing you know, you’ll have two…then three..then four and so on and so forth. But make it about other people. Chris is the perfect example of someone who’s amassed a following by doing just that.