Ryan Stephens Marketing

Book Reviews

Who’s Got Your Back?” – Keith Ferrazzi
You can’t get to the top, or anywhere for that matter, relying solely on yourself. The key to achieving your dreams comes from having “lifeline relationships.”

Ignore Everybody” – Hugh MacLeod
Provides a mindset and a mental framework for ignoring other people’s (and society’s) expectations of you to be creative and to tackle new ideas in a risk-averse world.

Luck By Design” – Richard Goldman
Luck is something you create for yourself, with hard work, determination, good timing, and trust in yourself and your inner voice.

Trust Agents” – Chris Brogan & Julien Smith
How to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Rooted in the theoretical, but also offers actionable steps and case studies.

A Whole New Mind” – Daniel Pink
Arguing that business and everyday life will soon be dominated by right-brain thinkers. He identifies the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment.

Life After College” – Jenny Blake
Featuring 10 keys areas of life (i.e. work, money, friends, health) Jenny’s book is a great resource for graduating students and young professionals trying to navigate life in their 20s.

Evil Plans” – Hugh MacLeod
A road map, or rather an evil plan, for unifying what you do for living with what you truly love.

Linchpin” – Seth Godin
How to become indispensable in the workplace. The most important career book you will ever read.

Built To Sell” – John Warrillow
The book talks about the three key criteria to transforming your business into one you can sell, but it really teaches you how to create real business value.

Nothing to Lose Everything to Gain Book Review” – Ryan Blair
One-part memoir and one-part business blueprint that offers a kick in the pants

Incognito” – David Eagleman
At first glance this book doesn’t have much to do with business or marketing, but what better way to tap into the mind of your customer than to look under the hood of the conscious mind and learn more about the circuitry of their brain?

In the Basement of the Ivory Tower” – Professor X
What’s the ROI on our college degree? Professor X makes the case that the college system as a business is bent on its own financial targets rather than the well-being of its students. Is a college education still worth it (for most people)?

The Education of Millionaires” – Michael Ellsberg
Ellsberg argues that education is not the same thing as academic excellence and highlights 7 success skills that people can leverage (outside of school) to become financially successful in their own careers.

Stop Stealing Dreams” – Seth Godin
The economy has changed and yet school’s haven’t. They still insist on rote memorization, crushing dreams, amplifying fear and churning out obedient factory workers that adhere to the status quo and fit into “the system.”

Influence: The Psychology of Persuasion” – Robert Cialdini
This book explains the psychology of why people mindlessly say yes, including 6 universal principles and how to use them to become a skilled persuader.

The Impact Equation” – Chris Brogan & Julien Smith
The book provides a formula to get your ideas heard and to ensure you’re taking action to increase the influence of your presence, your work and your relationships. More actionable than Trust Agents.

The Dip” – Seth Godin
What sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. This book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents.

The Icarus Deception” – Seth Godin
Obedience and conformity are no longer the keys to success. Learn how to thrive in an economy that rewards art, not compliance.

Decisive: How to Make Better Choices in Life and Work – Chip and Dan Heath
The Heath brothers introduce a four-step process designed to counteract the array of biases and irrationality that disrupt our decisions.

The Cluetrain Manifesto – Rick Levine, Christopher Locke, Doc Searls and David Weinberger
Markets are conversations made of human beings. The world, thanks to the Internet, has changed forever and brands must learn to adapt to these changes or risk becoming obsolete.