Ryan Stephens Marketing

How to Make Better Choices in Life and Work

Brothers Dan and Chip Heath (Made to Stick, Switch) have a new book out: Decisive – How to Make Better Choices in Life and Work. In Decisive, the Heaths introduce a four-step process designed to counteract the array of biases and irrationality that disrupt our decisions. Here are some of my notes from the lecture [...]

The Dip Book Review

I’m a Seth Godin disciple. And I had been long before I interned with him in the summer of 2008. I read most of his books. “Linchpin” might be the most important career book you ever read. That’s why I’m not quite sure how “The Dip” fell through the cracks. After a great friend, Jenny [...]

The Impact Equation Book Review

I really like Chris and Julien, but I wasn’t a huge fan of Trust Agents. In their defense, I probably wasn’t their target audience. But because of that, I was fearful that I wouldn’t enjoy The Impact Equation. It was significantly better and much more actionable than their previous installment. The book aims to provide [...]