Ryan Stephens Marketing

Hooked: How to Build Habit-Forming Products

Seventy-nine percent of smartphone owners check their phone within 15 minutes of waking up every morning. One-third of Americans say they would rather give up sex than lose their cell phones. Candy Crush, Facebook, Instagram, SnapChat, Pinterest and Spotify. How many people download and use these apps on their phone so much so that using […]

How to Make Better Choices in Life and Work

Brothers Dan and Chip Heath (Made to Stick, Switch) have a new book out: Decisive – How to Make Better Choices in Life and Work. In Decisive, the Heaths introduce a four-step process designed to counteract the array of biases and irrationality that disrupt our decisions. Here are some of my notes from the lecture […]