Ryan Stephens Marketing

Negotiating Right Hook Content via Gut Churn

I don’t watch many online videos. As I work to optimize my life for efficiency, I’ve tried to decrease my information diet and relentlessly prune things that aren’t actionable and don’t add long-term value. This is especially true for videos because of the time it typically requires to watch one. Unless it is essential for [...]

The Dip Book Review

I’m a Seth Godin disciple. And I had been long before I interned with him in the summer of 2008. I read most of his books. “Linchpin” might be the most important career book you ever read. That’s why I’m not quite sure how “The Dip” fell through the cracks. After a great friend, Jenny [...]

Stop Being Fooled by Vanity Metrics

Let me make this really simple for you. Would you rather have a Facebook page that has 500 fans in which 350 comment regularly, engage your content, share your content and return frequently? Or would you rather have a page that has 5,000 fans in which 100 people occasionally hit the “like” button? JCPenney doesn’t [...]