Archive for the 'online marketing' Category

Small Business Marketing Interview

Here’s a recent interview in which I answered some questions from Kevin Geary, CEO of Black Belt Marketing Blog. I think it has some pretty good insights into marketing a small business using social media to grow your clientele, differentiate yourself, and much more.
If you’d like insight on how I would employ similar techniques [...]

One Size DOES NOT Fit All

What’s a fool proof way to showcase your laziness?
Thinking one solution works for everyone, for every client.
I get that you want to have a consistent entrée of services. That’s a good thing, especially when reinventing the wheel isn’t necessary.
It’s when you insist that what worked for IBM will work for Hewlett Packard that you fully [...]

Why Selling Your Product is Like “Getting Lucky”

You are DEFINITELY getting lucky tonight. You’re wearing your sexiest lingerie, or your lucky boxers. You did your make-up perfect tonight, or you’re wearing the best smelling cologne ever. You’re having a great skin day, or an awesome hair night. You’re on a mission and you won’t be successful if you come home alone.
Presuming you [...]

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