Archive for the 'relationship marketing' Category

Maybe Give a Back Tickle Rather Than a Full Body Massage

About two weeks ago I wrote a post that generated one of the best discussions I’ve encountered in the blogosphere. During that discussion Bryan Cromlish left one of the most epic comments I’ve encountered. To be fair Carlos Miceli countered nicely. Needless to say I enjoyed Bryan’s comment so much that I asked him to [...]

How to Sway Drones, Kill the Queen Bee, & Take Over the Hive

The beginning of last week Carlos wrote about “How to Build a Community of Drones.”
Though some people called him Negative Nancy, he was right, and we see it more often than we care to admit. In the comments Monica asks two important questions, “How do people know when they’ve become drones in someone else’s community?” [...]

Small Business Marketing Interview

Here’s a recent interview in which I answered some questions from Kevin Geary, CEO of Black Belt Marketing Blog. I think it has some pretty good insights into marketing a small business using social media to grow your clientele, differentiate yourself, and much more.
If you’d like insight on how I would employ similar techniques [...]

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