Archive for the 'relationship marketing' Category

Just Because You’re The Boss

Just because you’re the boss…
…doesn’t mean you need to yell or be abrasive to get your point across.
…doesn’t mean I can read your mind and write/design/build something based on your vague parameters.
…doesn’t mean you can’t get in the trenches and get your hands dirty.
…doesn’t mean you have to be perfect or know everything.
…doesn’t mean we [...]

How to Assemble the Perfect Team

I’ve previously discussed the importance of having the right players vs. the best players when building a team.
But how do managers find the “right” players? Most of the time, particularly for entry to mid level gigs, they post a job description and countless people come calling, all trying to differentiate themselves with a few bullet [...]

Interview with GenJuice Founders

A few weeks ago I received an e-mail from Brenton Gieser who is a new media rockstar and he’s telling me about this new venture/movement he’s getting involved with. A couple of days later I’m on the phone Arielle (see below) and I’m learning all about GenJuice’s Entrepreneurship and Innovation Tour. Needless to say it’s [...]

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