Archive for the 'social media' Category

How to Sway Drones, Kill the Queen Bee, & Take Over the Hive

The beginning of last week Carlos wrote about “How to Build a Community of Drones.”
Though some people called him Negative Nancy, he was right, and we see it more often than we care to admit. In the comments Monica asks two important questions, “How do people know when they’ve become drones in someone else’s community?” [...]

Small Business Marketing Interview

Here’s a recent interview in which I answered some questions from Kevin Geary, CEO of Black Belt Marketing Blog. I think it has some pretty good insights into marketing a small business using social media to grow your clientele, differentiate yourself, and much more.
If you’d like insight on how I would employ similar techniques [...]

The Case Against Side Projects

I think side projects are invaluable for your career. I also made a good case of at least four reasons why they make people better employees as well. Because of my bias, the other side of the argument will certainly be harder to navigate, but I think it’s only fair to explore how side projects [...]

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