28
December
In 2012 we really started seeing the proliferation of social/mobile into healthcare. This disruption will be critical in addressing the challenging economic and social issues that loom over the healthcare industry. If you fancy yourself a healthcare employee (or you’re just interested in where this space is headed), I hope these articles will provide both [...]
27
December
Social business and digital marketing is an ever-changing space that is tough to keep up with. I read a ton and do my best. And this summer I started saving some of my favorite and most interesting posts and shipping them to colleagues and friends in an effort to keep them abreast of best practices, [...]
27
July
Are you a member of your city’s “social media scene?” Do you regularly attend social media breakfasts? The reason you shouldn’t be a part of these “scenes” has nothing to do with the value you’re receiving by being involved and everything to do with the fact that social is ubiquitous now. It should be an [...]
12
June
Let me make this really simple for you. Would you rather have a Facebook page that has 500 fans in which 350 comment regularly, engage your content, share your content and return frequently? Or would you rather have a page that has 5,000 fans in which 100 people occasionally hit the “like” button? JCPenney doesn’t [...]
2
January
“Enterprise Social Technology” is a book that flew under the radar in 2011. The book aims to be “a how-to manual that will teach you a process for implementing social technology in its most powerful form.” It wants to give you and your organization a leg up on leveraging social media, social networking and social [...]
