Archive for the 'social media' Category

5 Ways Agencies Should Use Social Media Monitoring Tools

The vast majority of agencies have caught on to how important digital marketing efforts and social media have become. Of those, most realize how important it is to monitor the online discussion, but what are some ways in which agencies can use monitoring tools to enhance the overall experience for their clients?

For Potential Clients:
1.) To [...]

How to Sway Drones, Kill the Queen Bee, & Take Over the Hive

The beginning of last week Carlos wrote about “How to Build a Community of Drones.”
Though some people called him Negative Nancy, he was right, and we see it more often than we care to admit. In the comments Monica asks two important questions, “How do people know when they’ve become drones in someone else’s community?” [...]

Small Business Marketing Interview

Here’s a recent interview in which I answered some questions from Kevin Geary, CEO of Black Belt Marketing Blog. I think it has some pretty good insights into marketing a small business using social media to grow your clientele, differentiate yourself, and much more.
If you’d like insight on how I would employ similar techniques [...]

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