Archive for the 'Videos' Category

The Hard Sell Doesn’t Work Anymore

Two distinct approaches, only one works consistently.
Nobody cares about your accolades or your other clients. They can read about that stuff on your fancy website. If they’re in your office or on the phone chances are they want to know one thing: WHAT CAN YOU DO FOR ME?
Don’t inundate a potential client with a 10 [...]

Who Cares What Other People Think ?

Or maybe more appropriately titled, “Learn to trust your own instincts.”
Sometimes you know what you’re “supposed” to do. You’ve heard the advice countless times and if you asked 10 really smart people you trust and respect they’ll all tell you the same thing.
Sometimes they’re 100% right.
And sometimes you need to remember that even if those [...]

5 Tips to Successfully Managing Gen Y

I put this video together on the fly for Sydney Owen and the rest of theSX Gen Y team who will be presenting their panel discussion on “Why Gen Y Wants to Work ‘With’ You, Not ‘For’ You,” at South by Southwest on Monday, March 15th.
Since I did the video in one take during my [...]

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