Comments for Ryan Stephens Marketing http://ryanstephensmarketing.com/blog Building Intimate Business Relationship Thu, 28 Aug 2008 14:27:03 +0000 http://wordpress.org/?v=2.3.2 Comment on The Value of Making Connections by Ryan Stephens Marketing » Do You Separate Yourself from the Clutter? http://ryanstephensmarketing.com/blog/make-connections/#comment-411 Ryan Stephens Marketing » Do You Separate Yourself from the Clutter? Tue, 26 Aug 2008 06:42:41 +0000 http://ryanstephensmarketing.com/blog/make-connections/#comment-411 [...] on the pulse of the things I am passionate about (generation y, social media, entrepreneurship, relationship marketing). It also allows me to meet, connect with and have conversations with some really phenomenal [...] […] on the pulse of the things I am passionate about (generation y, social media, entrepreneurship, relationship marketing). It also allows me to meet, connect with and have conversations with some really phenomenal […]

]]> Comment on What I Learned From Interning With Seth Godin v1.0 by admin http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-409 admin Mon, 25 Aug 2008 03:52:29 +0000 http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-409 @ Ribeezie - I would definitely agree that creativity is imparitive, but I would also argue that there are different kinds of creativity because I’m completely incapable of writing a song or painting a picture worthy of any admiration. I’ll hit you up VERY soon. @ Tiffany - I whole heartily agree. REAL pasion cannot be faked. I’ll follow real passion. Authenticity coupled with genuine passion (even close to the right track) is uber-powerful. It’s one of the MANY things I appreciate about your blog. @ Marketing Deviant - Thanks for your contribution. As my most consistent commenter, I sincerely appreciate your devout following and also enjoy your blog’s content. Keep up the phenomenal work. @ Connie - I apologize in advance for sounding crude, but I really appreciate company’s that let “them” hang. I’m glad you also see the importance in willingness to experiment and take risks. @ Andre - I love that you’ve found a niche where you have a unique voice and are really making a valuable contribution to the blogosphere. That’s the primary reason while I appreciate your blog. I actually THRIVE on receiving criticism. I WANT to know what to improve on so I can continue serving my readers. Anyone who under estimates the value of conversation is leaving a lot on the table in my experience… @ Valeria - I think we're on the same page. When I refer to traditional marketing I'm implying (or trying to) this notion of a marketing model you'd find in a text book. In this information age with all these sophisticated choices, the need for the basic points of communication grows. I think it goes from being a concrete model (in the traditional sense) to a fluid approach. As Kevin Roberts (Lovemarks, Saatchi fame) would say we've transitioned from an attention economy to an attraction economy. That's essentially what Seth was able to convey to me during my internship experience. @ Ribeezie - I would definitely agree that creativity is imparitive, but I would also argue that there are different kinds of creativity because I’m completely incapable of writing a song or painting a picture worthy of any admiration. I’ll hit you up VERY soon.

@ Tiffany - I whole heartily agree. REAL pasion cannot be faked. I’ll follow real passion. Authenticity coupled with genuine passion (even close to the right track) is uber-powerful. It’s one of the MANY things I appreciate about your blog.

@ Marketing Deviant - Thanks for your contribution. As my most consistent commenter, I sincerely appreciate your devout following and also enjoy your blog’s content. Keep up the phenomenal work.

@ Connie - I apologize in advance for sounding crude, but I really appreciate company’s that let “them” hang. I’m glad you also see the importance in willingness to experiment and take risks.

@ Andre - I love that you’ve found a niche where you have a unique voice and are really making a valuable contribution to the blogosphere. That’s the primary reason while I appreciate your blog. I actually THRIVE on receiving criticism. I WANT to know what to improve on so I can continue serving my readers.

Anyone who under estimates the value of conversation is leaving a lot on the table in my experience…

@ Valeria - I think we’re on the same page. When I refer to traditional marketing I’m implying (or trying to) this notion of a marketing model you’d find in a text book. In this information age with all these sophisticated choices, the need for the basic points of communication grows. I think it goes from being a concrete model (in the traditional sense) to a fluid approach.

As Kevin Roberts (Lovemarks, Saatchi fame) would say we’ve transitioned from an attention economy to an attraction economy. That’s essentially what Seth was able to convey to me during my internship experience.

]]> Comment on OfficeMax Goes Viral with Penny Pranks by Angel Aviles-McClinton http://ryanstephensmarketing.com/blog/officemax-goes-viral-with-penny-pranks/#comment-408 Angel Aviles-McClinton Mon, 25 Aug 2008 01:59:24 +0000 http://ryanstephensmarketing.com/blog/officemax-goes-viral-with-penny-pranks/#comment-408 I think we all have to realize that no one is ever going to please EVERYONE. Interactive media has just made that fact all the more obvious. People were miffed when the popcorn videos DIDN'T admit to being ads. In my opinion, Office Max executed a full on viral campaign and did a great job. My question is this: Does the ad for all the penny stuff date the video? When I go looking for my penny crayons in 6 months, will they be there? Hmm... I think we all have to realize that no one is ever going to please EVERYONE. Interactive media has just made that fact all the more obvious.

People were miffed when the popcorn videos DIDN’T admit to being ads.

In my opinion, Office Max executed a full on viral campaign and did a great job. My question is this: Does the ad for all the penny stuff date the video? When I go looking for my penny crayons in 6 months, will they be there? Hmm…

]]> Comment on What I Learned From Interning With Seth Godin v1.0 by admin http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-387 admin Sat, 09 Aug 2008 02:22:03 +0000 http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-387 @ everyone -- thanks for the comments. Borrowing a colleague's computer momentarily (they were willing to pay the absurd price to have the internet for a day at this hotel.. ugh), but I will answer each of your questions/responses individually upon return. Thanks for stopping by and your contributions to this thread! @ everyone — thanks for the comments. Borrowing a colleague’s computer momentarily (they were willing to pay the absurd price to have the internet for a day at this hotel.. ugh), but I will answer each of your questions/responses individually upon return. Thanks for stopping by and your contributions to this thread!

]]> Comment on What I Learned From Interning With Seth Godin v1.0 by Andre Blackman http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-382 Andre Blackman Wed, 06 Aug 2008 00:24:02 +0000 http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-382 Hey Ryan, great thoughts here. You are absolutely right about leading without having all the authority. If you truly want people to think for themselves and believe in what you are doing, you have to be willing to engage in conversation - sometimes taking criticism! I am most certainly trying to become a voice that stands for something - the continual dissemination of health information and tools to communicate and educate these ideals. Keep up the great work. Hey Ryan, great thoughts here. You are absolutely right about leading without having all the authority. If you truly want people to think for themselves and believe in what you are doing, you have to be willing to engage in conversation - sometimes taking criticism!

I am most certainly trying to become a voice that stands for something - the continual dissemination of health information and tools to communicate and educate these ideals.

Keep up the great work.

]]> Comment on What I Learned From Interning With Seth Godin v1.0 by Valeria Maltoni http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-381 Valeria Maltoni Wed, 06 Aug 2008 00:02:07 +0000 http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-381 I've been thinking about your statement that "traditional marketing is dying" and disagree. Here's why: many companies have not applied true marketing principles in deigning their strategies. As well, what is dying is the old tactics. I posted about that today, in fact. What Seth does is working with the key factors that define user and the way the product is used, together. It's still the same marketing we (should) learn in school. However, relevance is a moving target - so let's not apply the same tactics time and time over without a good dose of creativity, discipline and execution. I’ve been thinking about your statement that “traditional marketing is dying” and disagree. Here’s why: many companies have not applied true marketing principles in deigning their strategies. As well, what is dying is the old tactics. I posted about that today, in fact. What Seth does is working with the key factors that define user and the way the product is used, together. It’s still the same marketing we (should) learn in school. However, relevance is a moving target - so let’s not apply the same tactics time and time over without a good dose of creativity, discipline and execution.

]]> Comment on What I Learned From Interning With Seth Godin v1.0 by Connie Bensen http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-380 Connie Bensen Tue, 05 Aug 2008 23:54:09 +0000 http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-380 Thanks for your insights. It's interesting to hear about. I think that the willingness to experiment is really important. Connie Thanks for your insights. It’s interesting to hear about.

I think that the willingness to experiment is really important.
Connie

]]> Comment on What I Learned From Interning With Seth Godin v1.0 by MarketingDeviant http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-379 MarketingDeviant Tue, 05 Aug 2008 19:39:09 +0000 http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-379 Most of the time Seth talks about companies he had experience with and the things they could had done better. So "thinking like a consumer" is very important for business owners in order to succeed. Most of the time Seth talks about companies he had experience with and the things they could had done better. So “thinking like a consumer” is very important for business owners in order to succeed.

]]> Comment on What I Learned From Interning With Seth Godin v1.0 by Tiffany Monhollon http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-378 Tiffany Monhollon Tue, 05 Aug 2008 15:45:44 +0000 http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-378 Ryan, Thanks for this. It's so great to be able to learn from other people's learning experiences. What strikes me about all you said is the undertone message of the importance of authenticity. Passion like this is not manufactured - that's why it's successful. People see it and automatically know it's real. People want to believe in that kind of passion, I think. Ryan,
Thanks for this. It’s so great to be able to learn from other people’s learning experiences.

What strikes me about all you said is the undertone message of the importance of authenticity. Passion like this is not manufactured - that’s why it’s successful. People see it and automatically know it’s real. People want to believe in that kind of passion, I think.

]]> Comment on What I Learned From Interning With Seth Godin v1.0 by Ribeezie http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-375 Ribeezie Tue, 05 Aug 2008 07:18:55 +0000 http://ryanstephensmarketing.com/blog/what-i-learned-from-interning-with-seth-godin-v10/#comment-375 Ryan: creativity is everything! It pushes us to new heights...allows us to challenge our limits... Without creativity, we have nothing. Best wishes on your trip! I definitely look forward to connecting upon your return... Ryan: creativity is everything! It pushes us to new heights…allows us to challenge our limits… Without creativity, we have nothing.

Best wishes on your trip! I definitely look forward to connecting upon your return…

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