Comments on: Does Apple need a Community Evangelist? http://ryanstephensmarketing.com/blog/does-apple-need-a-community-evangelist/ Building Intimate Business Relationships Fri, 30 Dec 2011 20:50:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Connie Bensen http://ryanstephensmarketing.com/blog/does-apple-need-a-community-evangelist/comment-page-1/#comment-439 Connie Bensen Sun, 14 Sep 2008 18:55:48 +0000 http://ryanstephensmarketing.com/blog/does-apple-need-a-community-evangelist/#comment-439 EVERY brand needs a community manager. The bigger the company is, the more they need (ie: Dell & we have a team at Network Solutions too). What they will do will depend on the strategy & plan. I also think that Walmart needs one. I've been proposing that for a year. They are finally advertising for two now. Even small companies that can't afford to have one should have someone doing those type of activities. My prediction is that in the future a Comm Mgr type position will lead marketing, PR, etc. Won't the customers expect that? Connie EVERY brand needs a community manager. The bigger the company is, the more they need (ie: Dell & we have a team at Network Solutions too). What they will do will depend on the strategy & plan.

I also think that Walmart needs one. I’ve been proposing that for a year. They are finally advertising for two now.

Even small companies that can’t afford to have one should have someone doing those type of activities.

My prediction is that in the future a Comm Mgr type position will lead marketing, PR, etc. Won’t the customers expect that?
Connie

]]> By: No soup for you http://ryanstephensmarketing.com/blog/does-apple-need-a-community-evangelist/comment-page-1/#comment-436 No soup for you Sun, 14 Sep 2008 09:29:42 +0000 http://ryanstephensmarketing.com/blog/does-apple-need-a-community-evangelist/#comment-436 Apple is notorious for its secrecy, I don't think that the company will be part of the 'conversation' any time soon. That wouldn’t be in their 'best interests'. Apple is slow to acknowledge problems, for instance. It is not unusual for Apple to delete negative posts from their support site. Disgruntled customers will often quote these threads as evidence for their class action lawsuit, so Apple has a tendency to shoot on sight. I don't think that a community evangelist would be allowed to talk on Apple's behalf. It pretty much defeats the purpose, right? Most often, the company is not answering to the press, Apple don't want to chat with customers either. Apple is notorious for its secrecy, I don’t think that the company will be part of the ‘conversation’ any time soon. That wouldn’t be in their ‘best interests’. Apple is slow to acknowledge problems, for instance. It is not unusual for Apple to delete negative posts from their support site. Disgruntled customers will often quote these threads as evidence for their class action lawsuit, so Apple has a tendency to shoot on sight. I don’t think that a community evangelist would be allowed to talk on Apple’s behalf. It pretty much defeats the purpose, right? Most often, the company is not answering to the press, Apple don’t want to chat with customers either.

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