Comments on: Engagement Marketing from America’s Best Sports Brands http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/ Building Intimate Business Relationships Thu, 29 Jul 2010 17:54:53 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: admin http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/comment-page-1/#comment-1876 admin Sat, 27 Jun 2009 04:49:29 +0000 http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/#comment-1876 @Charlie – It was definitely a surprise to me too Charlie. I had certainly never thought of it that way, but a lot of big companies can do some phenomenal things by acting small and having the flexibility to adjust, etc. (much in the way a small company would). As far as the long work weeks, I’m on the fringe of burnout and at times at wits end (i.e. when I’m driving a 15 passenger van full of foreign scholars who are fighting over what song to listen to next on an ipod while I’m navigating between a 18 wheeler and a retaining wall going faster than I’d like – because I have no idea where I’m going and following another van.) I wouldn’t say that I’ve ‘held it down’ at Squidoo. I’m just thankful Seth gave us the opportunity to intern with him this summer, and glad that I was able to contribute as much, or more than most. I hope out little cliq of over-achievers can collaborate on something soon! @Charlie – It was definitely a surprise to me too Charlie. I had certainly never thought of it that way, but a lot of big companies can do some phenomenal things by acting small and having the flexibility to adjust, etc. (much in the way a small company would).

As far as the long work weeks, I’m on the fringe of burnout and at times at wits end (i.e. when I’m driving a 15 passenger van full of foreign scholars who are fighting over what song to listen to next on an ipod while I’m navigating between a 18 wheeler and a retaining wall going faster than I’d like – because I have no idea where I’m going and following another van.)

I wouldn’t say that I’ve ‘held it down’ at Squidoo. I’m just thankful Seth gave us the opportunity to intern with him this summer, and glad that I was able to contribute as much, or more than most. I hope out little cliq of over-achievers can collaborate on something soon!

]]> By: admin http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/comment-page-1/#comment-1875 admin Sat, 27 Jun 2009 04:49:02 +0000 http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/#comment-1875 @MarketingDeviant – Yes, the new Coca Cola packaging is part of a promotion affiliated with the 2008 Beijing Olympics. One of my professors as an entire bookcase decorated to different Coca Cola cans, I suspect he’ll love those bottles. As far as Disney goes, I think that by calling their employees ‘cast’ they’re purposely driving the mindset of those employees and the way they do business in a very positive way that is conducive to the overall Disney experience. @MarketingDeviant – Yes, the new Coca Cola packaging is part of a promotion affiliated with the 2008 Beijing Olympics. One of my professors as an entire bookcase decorated to different Coca Cola cans, I suspect he’ll love those bottles.

As far as Disney goes, I think that by calling their employees ‘cast’ they’re purposely driving the mindset of those employees and the way they do business in a very positive way that is conducive to the overall Disney experience.

]]> By: Charlie Hoehn http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/comment-page-1/#comment-338 Charlie Hoehn Mon, 21 Jul 2008 06:23:36 +0000 http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/#comment-338 Nice post, Ryan. For some reason, I was also kind of surprised that Coke takes the "many big niches" approach vs. the mass market approach. They seem like the ultimate mass market product to me, and I suppose targeting so many small groups has helped them stay that way. How are those long work weeks treating you? I'm impressed that you've been able to hold it down on Squidoo and the Tribe. Nice post, Ryan. For some reason, I was also kind of surprised that Coke takes the “many big niches” approach vs. the mass market approach. They seem like the ultimate mass market product to me, and I suppose targeting so many small groups has helped them stay that way.

How are those long work weeks treating you? I’m impressed that you’ve been able to hold it down on Squidoo and the Tribe.

]]> By: MarketingDeviant http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/comment-page-1/#comment-330 MarketingDeviant Sat, 19 Jul 2008 15:56:20 +0000 http://ryanstephensmarketing.com/blog/engagement-marketing-from-americas-best-sports-brands/#comment-330 Nice article on engagement marketing of America. Those new coca cola packaging is part of the 2008 Beijing Olympic? Is interest how Disney refer to their employees as cast. Sounds like they are all acting in a Disney real life movie! Nice article on engagement marketing of America. Those new coca cola packaging is part of the 2008 Beijing Olympic? Is interest how Disney refer to their employees as cast. Sounds like they are all acting in a Disney real life movie!

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