Comments on: One Size DOES NOT Fit All

By: admin

admin — Thu, 15 Oct 2009 16:18:43 +0000

@Elisa – Like Jake alluded to in his comment, my post is more from a B2B vantage point (I should’ve specified that), but I think you’re right. I think it’s really dependent on the product being sold. B2B and items with higher price point should probably be customized, but by all means glazed donuts don’t have to be.

And good final point. It’s important to focus more on potential customers and less on what competitors are doing (unless they’re swiping all your potential customers.)

By: admin

admin — Thu, 15 Oct 2009 16:13:48 +0000

@Jake – Good point re: B2C vs. B2B. When I wrote the post I had an agency type organization in mind. I’d even argue that individual consumers are getting further and further away from the one size fits all mentality. Nike has had a lot of success with their custom-designed shoes, Amazon with the long tail books, etc.

By: admin

admin — Thu, 15 Oct 2009 15:44:01 +0000

@Amanda – I hadn’t even thought about it from the real-estate perspective. Thanks for sharing. In addition to telling them the contracts would be different, did you offer other advice or explanation that aided their approach and mindset during the contract process?

By: Elisa

Elisa — Wed, 14 Oct 2009 20:00:15 +0000

How much of one size fits all do you think is also part of a consumer’s desire to “keep up with the Joneses.” I know I get a lot in my profession “Well, what are THEY doing/buying/saying/etc.” People think they want to be individuals but when it comes to purchasing many want to be just like everyone else.

It’s a prime example of the customer is not always right because the customer doesn’t really know what they want. Unfortunately while you try to educate and help there is another business around the corner willing to commodotize and sell cheap.

The real skill comes in finding clients who are willing to try on the different sized polos, find the right one, adore the product and thus tell others.
Elisa´s last blog ..If You Can’t Say Something Nice…

By: Jake Rosen

Jake Rosen — Wed, 14 Oct 2009 19:30:31 +0000

In my mind that really plays to the B2C vs. B2B mentality. In B2C you try to find the one size fits all or fits many, while in B2B you have to realize that its not that simple. I think people see the sales conversions and ease of marketing for B2C and think they want their B2B to be like that. Different world, different mentality.
Jake Rosen´s last blog ..Social Media Manifesto

By: Amanda Wernick

Amanda Wernick — Wed, 14 Oct 2009 14:21:02 +0000

I share the same perspective…when I was training Real Estate Agents, a lot of them were worried about the contract…some, so scared they purposely talked themselves out of working! I told everyone the same thing…”Don’t worry about the contract! EVERY situation is different, unique…what you write on the contract for the Smiths, will be completely different than when you fill out a contract for the Jones..”

Some didn’t get it…one size does not fit all…