Comments on: The Importance of Clues

By: Walter

Walter — Wed, 30 Sep 2009 00:56:28 +0000

I definitely agree with you. Human touch is the most important aspect in any business endeavor. Unfortunately, some businesses treat people like automatons and fooling us in the process.
Walter´s last blog ..Finding myself beyond my identity

By: Thomas McMillan

Thomas McMillan — Tue, 29 Sep 2009 00:13:21 +0000

Ryan – You might enjoy reading one of the books that Dr. Leonard L. Berry has written about service marketing. He is a renowned scholar on the subject and really gets it.

His books are a little older but still good.

I’d suggest “Discovering the Soul of Service: The Nine Drivers of Sustainable Business”. He’s still a prof at Texas A&M but also is on the Board of Directors for Lowe’s, Darden Restaurants, and Genesco.
Thomas McMillan´s last blog ..Walmart: Highlighting Value during Recession – Family Night Style!

By: Royce

Royce — Mon, 28 Sep 2009 21:52:51 +0000

Interesting post Ryan, I had never even heard of humanic clues before. Now that I hear them described that way it makes perfect sense. I’d agree with Carlos that in one sense they are the hardest to change, beacuse they are based on perception, but on the other hand they can be the most available for manipulation because a shifting of ‘corporate culture’ or whatever can immediately reverberate throughout the brand.

I think this concept is particularly interesting when applied to personal brands. How can someone change the perception other have of them with simply managing their visible footprint in social settings?
Royce´s last blog ..The Dutch like the bathroom more than sex

By: Carlos Miceli

Carlos Miceli — Mon, 28 Sep 2009 18:39:55 +0000

The thing is that humanic clues are hard to change. This means that if you have great humanistic value, you’re going to do great, even with some functional or mechanic bumps along the way. but if your humanistic aspect sucks, then you’re doomed.

It’s a culture thing, and that’s the hardest thing to improve in a company, by far.
Carlos Miceli´s last blog ..The Wave Myth