The Inconvenience of Change

Change is inconvenient. Not only in our own lives, but in business (and marketing) as well. We would rather watch others take the plunge off the high dive, while we dip out toes in the baby pool. Great strategy if you want to become irrelevant. Sure you might not drown, but by the time you learn how to swim it will be too late anyway.

I’ve been excited about this particular post for awhile now, since the day I wrote it to be precise. This month’s Top 10 Gen Y Blog, Matt Cheuvront’s “Life Without Pants” is hosting a tremendous series on the Inconvenience of Change.

When I saw this series it definitely piqued my interest, but it wasn’t until I started reading all of the brilliant posts from so many Gen Y contributors that I knew I had to get involved. The above is an excerpt from my post on the inconvenience of change, which takes a look at change from a business/marketing perspective.

I hope you’ll enjoy it as much as I enjoyed writing it. Venture over to Matt’s Blog and join the discussion.

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