Comments on: Three Ways to Spice Up Shallow Content http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/ Building Intimate Business Relationships Fri, 18 May 2012 16:59:55 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: admin http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-1915 admin Sat, 27 Jun 2009 05:18:45 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-1915 @Megan – I think having longer posts and week-long conversations are two different things, and I think readership depends on your audience and what they want and expect from your blog. If the week-long conversations are posts that can stand on their own (eventhough they’re all connected in the scheme of things) I don’t know that it would hurt your readership in terms of people not wanting to come back to read all the posts for that week. @Megan – I think having longer posts and week-long conversations are two different things, and I think readership depends on your audience and what they want and expect from your blog.

If the week-long conversations are posts that can stand on their own (eventhough they’re all connected in the scheme of things) I don’t know that it would hurt your readership in terms of people not wanting to come back to read all the posts for that week.

]]> By: admin http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-1914 admin Sat, 27 Jun 2009 05:18:31 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-1914 @Jun – I suspect you’re not the only one. I have been making a concerted effort to make the majority of my posts a bit shorter. Eventually, the goal is to have them between 400-700 words UNLESS it’s a great feature-length post that could possibly lose value by splitting it up into multiple parts. I think the advice about not burying the lead is very sound. Brian Clark over at Copyblogger has some great advice about catchy titles, good leads, etc in his extensive archives. I’m glad you read my whole post! @Jun – I suspect you’re not the only one. I have been making a concerted effort to make the majority of my posts a bit shorter. Eventually, the goal is to have them between 400-700 words UNLESS it’s a great feature-length post that could possibly lose value by splitting it up into multiple parts.

I think the advice about not burying the lead is very sound. Brian Clark over at Copyblogger has some great advice about catchy titles, good leads, etc in his extensive archives. I’m glad you read my whole post!

]]> By: admin http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-1913 admin Sat, 27 Jun 2009 05:18:13 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-1913 @Chase – Thanks for stopping by! Glad we got the opportunity to connect via e-mail as well. Gary V is an awesome read. It’s rare I miss his stuff. @Chase – Thanks for stopping by! Glad we got the opportunity to connect via e-mail as well. Gary V is an awesome read. It’s rare I miss his stuff.

]]> By: admin http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-1912 admin Sat, 27 Jun 2009 05:17:55 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-1912 @ Rebecca – I am pretty much in the same boat as you. I’m even guilty (in rare situations) of unsubscribing from a great blog because the posts were just too demanding in the scheme of time. If I could subscribe to 3 other blogs, with great content, but shorter posts, and have similar time during the day, it made sense to do so. Thanks for sharing your honest response, and congrats on yet another engaging blog post on your front! @ Rebecca – I am pretty much in the same boat as you. I’m even guilty (in rare situations) of unsubscribing from a great blog because the posts were just too demanding in the scheme of time. If I could subscribe to 3 other blogs, with great content, but shorter posts, and have similar time during the day, it made sense to do so.

Thanks for sharing your honest response, and congrats on yet another engaging blog post on your front!

]]> By: admin http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-1911 admin Sat, 27 Jun 2009 05:17:39 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-1911 @ Valeria – Coming from the person who always has a way of challenging me into thinking about various things, I’m flattered that I actually gave you a few nuggets to contemplate. Also, thanks for some valuable additions and advice in addition to the advice/suggestions I offered. @ Valeria – Coming from the person who always has a way of challenging me into thinking about various things, I’m flattered that I actually gave you a few nuggets to contemplate. Also, thanks for some valuable additions and advice in addition to the advice/suggestions I offered.

]]> By: Megan Berry http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-518 Megan Berry Mon, 27 Oct 2008 00:01:42 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-518 Thanks for the mention and the ideas for increasing the value of posts. As a side note, I wonder whether having longer posts (or week-long conversations) would increase readership or decrease it -- as you point out sometimes the short posts can be the most thought-provoking and they take less of your time. Thanks for the mention and the ideas for increasing the value of posts. As a side note, I wonder whether having longer posts (or week-long conversations) would increase readership or decrease it — as you point out sometimes the short posts can be the most thought-provoking and they take less of your time.

]]> By: Jun Loayza http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-507 Jun Loayza Thu, 23 Oct 2008 23:13:46 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-507 I have found that I will skim a post if it's too long no matter what. It doesn't matter if it's the greatest post ever written, I will skim it because my attention span is that of a 3 year old. I don't know why. I just can't seem to sit down and read a single post that is longer than 700 words. Because of this, I have tried to make my posts around 600 words. A trick that I use is to "Not bury the lead." I write the most important and interesting info at the beginning because it is what people are most likely to read. I also try to make my posts like a story as much as possible. If I can project emotions through my post, a reader is more likely to read through the whole thing. Great post! I actually read through the whole thing :) - <a href="http://FutureDelivery.tv" rel="nofollow">Jun Loayza</a> I have found that I will skim a post if it’s too long no matter what. It doesn’t matter if it’s the greatest post ever written, I will skim it because my attention span is that of a 3 year old.

I don’t know why. I just can’t seem to sit down and read a single post that is longer than 700 words.

Because of this, I have tried to make my posts around 600 words. A trick that I use is to “Not bury the lead.” I write the most important and interesting info at the beginning because it is what people are most likely to read. I also try to make my posts like a story as much as possible. If I can project emotions through my post, a reader is more likely to read through the whole thing.

Great post! I actually read through the whole thing :)

- Jun Loayza

]]> By: Chase Conway http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-503 Chase Conway Wed, 22 Oct 2008 04:54:10 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-503 Hey Ryan, Just started reading your site fter i saw a comment on Gary V's page about the baseball card show. I love your stuff. Its truly inspiring and right on point for me. Keep it up. Hey Ryan,

Just started reading your site fter i saw a comment on Gary V’s page about the baseball card show. I love your stuff. Its truly inspiring and right on point for me. Keep it up.

]]> By: Rebecca http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-502 Rebecca Tue, 21 Oct 2008 16:18:16 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-502 If the writing is good and the topic interesting, I will read the entire post or if I have networked with the person and feel like I know them. Otherwise, I skim. :) If the writing is good and the topic interesting, I will read the entire post or if I have networked with the person and feel like I know them. Otherwise, I skim. :)

]]> By: Valeria Maltoni http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/comment-page-1/#comment-501 Valeria Maltoni Tue, 21 Oct 2008 13:22:00 +0000 http://ryanstephensmarketing.com/blog/three-ways-to-spice-up-shallow-content/#comment-501 We have discussed how being editor or curator of your own content is important. That often means choosing what to leave out of a post as much as what you put in. It's also important to be involved with your readers. Ryan, you are a good example of active participation and listening. I also like that you extend conversations intra-blogs. Collaboration can mean building off each other. As for other ideas - use one thought per post. Pick a thread, a concept, and flesh it out. Ask yourself: what am I trying to say/show? Share resources along with why they are useful with your voice and from your point of view. Tell a story. Be into what you're writing and search for that kernel you can contribute. These are all ideas to own your content, your brand and the experience of you. Thank you, Ryan for giving me something to chew on. We have discussed how being editor or curator of your own content is important. That often means choosing what to leave out of a post as much as what you put in. It’s also important to be involved with your readers. Ryan, you are a good example of active participation and listening. I also like that you extend conversations intra-blogs. Collaboration can mean building off each other. As for other ideas – use one thought per post. Pick a thread, a concept, and flesh it out. Ask yourself: what am I trying to say/show? Share resources along with why they are useful with your voice and from your point of view. Tell a story. Be into what you’re writing and search for that kernel you can contribute. These are all ideas to own your content, your brand and the experience of you. Thank you, Ryan for giving me something to chew on.

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