Since quite a few of my friends have recently hosted rather elaborate series of guest posts on their blog I thought it would be fun to look at some of the reasons why people gravitate to them or avoid them like Tara Reid’s plastic surgeon:
They read your blog because they like YOUR thoughts and YOUR writing
If people wanted to read about what all those other people thought they would subscribe to them. They don’t. They subscribe to your blog. They’ve grown accustomed to your disposition and they like what you have to say. This is especially true if you’re really smart and have really good insights.
Let’s be honest. It’s a bit overwhelming.
An occasional guest post is refreshing and probably a welcome reprieve in which you don’t have to think up anything clever, but a week, two weeks, a month? That’s just lazy. If people are used to seeing 2 posts a week in from you in their reader and then they start getting 5, chances are they’re skipping the extra three.
Why People Are Reading Your Guest Post Series
They get introduced to new writers.
Let’s face it, it’s impossible to keep up with all the talented bloggers out there. Chances are the people that read your blog trust you so if you’ve identified someone talented then by all means share them with your readers.
While they enjoy your writing they appreciate a different perspective all in one place.
Sometimes new perspective, especially if it’s a good fit for what you normally write about (or sometimes if it is the complete opposite – confusing huh!?), provides a nice change of pace. Sometimes your audience might be growing tired of the same ‘ol opinion and genuinely appreciate you mixing it up. Think of it like a married couple trying to spice up their sex life.
One of the twenty people who contributed to the series tweeted about it five times.
There’s nothing wrong with this. You write because you think what you have to say is important and so do they. A series of guest post means that instead of one person self-promoting you have multiple people spreading the word. This means more traffic and potentially new readers. I can get behind that.
Do you enjoy guest post series? What are some other things that draw you into guest post series? What makes you stray away?
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