Comments on: Why Selling Your Product is Like “Getting Lucky” http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/ Building Intimate Business Relationships Fri, 18 May 2012 16:59:55 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Thomas McMillan http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2856 Thomas McMillan Mon, 05 Oct 2009 23:15:08 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2856 A good way to not act desperate and find that happy medium in my opinion would be to find that emotional hot-button for your target customer and utilize story telling to achieve your goal. This would be an alternative to the list of a thousand features. It's okay to have a different story for different target audiences, too. .-= Thomas McMillan´s last blog ..<a href="http://marketingclimber.com/?p=310" rel="nofollow">Walmart: Highlighting Value during Recession – Family Night Style!</a> =-. A good way to not act desperate and find that happy medium in my opinion would be to find that emotional hot-button for your target customer and utilize story telling to achieve your goal.

This would be an alternative to the list of a thousand features. It’s okay to have a different story for different target audiences, too.
.-= Thomas McMillan´s last blog ..Walmart: Highlighting Value during Recession – Family Night Style! =-.

]]> By: Carlos Miceli http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2854 Carlos Miceli Mon, 05 Oct 2009 20:33:56 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2854 I'm more of a hole kind of guy, but rack works. .-= Carlos Miceli´s last blog ..<a href="http://www.owlsparks.com/decisions/the-challenge-of-caring/" rel="nofollow">The Challenge Of Caring</a> =-. I’m more of a hole kind of guy, but rack works.
.-= Carlos Miceli´s last blog ..The Challenge Of Caring =-.

]]> By: Patrick Ambron http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2834 Patrick Ambron Fri, 02 Oct 2009 19:36:45 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2834 By concentrating on anything other than your best assets, you end up spreading yourself thin. You are never going to be the best at everything. Play your strengths. Rather than hyping yourself up over something you can't deliver, spend that time perfecting what you already do great. If you don't do anything great,you shouldn't be in business. Or thats why you are single. .-= Patrick Ambron´s last blog ..<a href="http://patrickambron.com/2009/07/14/under-construction/" rel="nofollow">UNDER CONSTRUCTION</a> =-. By concentrating on anything other than your best assets, you end up spreading yourself thin. You are never going to be the best at everything. Play your strengths. Rather than hyping yourself up over something you can’t deliver, spend that time perfecting what you already do great. If you don’t do anything great,you shouldn’t be in business. Or thats why you are single.
.-= Patrick Ambron´s last blog ..UNDER CONSTRUCTION =-.

]]> By: admin http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2833 admin Fri, 02 Oct 2009 16:27:40 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2833 @Jackie I ALWAYS take it to the rack. Just to clarify, that's also a basketball analogy. @Jackie

I ALWAYS take it to the rack. Just to clarify, that’s also a basketball analogy.

]]> By: admin http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2832 admin Fri, 02 Oct 2009 16:26:36 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2832 I do agree. I think the construct you outline oversimplifies it, but I think you intended it that way. As I mentioned in my response to Stuart - you have to really understand what your strengths are so that you're capable of showcasing those strengths to potential suitors. If you have gross feet, stop wearing flip flops. If you have a nice butt, wear tight fitting jeans. If you're product can't compete on sheer technology, make your value add human analysis. We're on the same page. I do agree. I think the construct you outline oversimplifies it, but I think you intended it that way. As I mentioned in my response to Stuart – you have to really understand what your strengths are so that you’re capable of showcasing those strengths to potential suitors.

If you have gross feet, stop wearing flip flops. If you have a nice butt, wear tight fitting jeans. If you’re product can’t compete on sheer technology, make your value add human analysis. We’re on the same page.

]]> By: admin http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2831 admin Fri, 02 Oct 2009 16:19:04 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2831 Of course before you play to them, you have to really understand what they are ... Too many companies and people forget that step. Of course before you play to them, you have to really understand what they are … Too many companies and people forget that step.

]]> By: admin http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2830 admin Fri, 02 Oct 2009 16:17:49 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2830 That's the exact point of Stuart's post. Sure, hard selling might work once or twice, but you didn't cultivate a relationship there - the likelihood of retention is negligible. The alternative is soft-selling and inbound marketing. That's how you build genuine win/win relationships that benefit both parties. Most managers would probably be perturbed if you reported no sales two weeks in a row (depends on the product/services really), but I wouldn't care as long as my team was trying to obtain the RIGHT customers. Too often I see companies that are in one niche, and then take something that's out of their core competency or out of their niche all together just because they need the cash flow. Typically, this isn't the best decision as you won't provide the same quality of work AND the content you've created in the past isn't as easily re-purposed. Re-inventing the wheel is typically a stupid business model. That’s the exact point of Stuart’s post. Sure, hard selling might work once or twice, but you didn’t cultivate a relationship there – the likelihood of retention is negligible.

The alternative is soft-selling and inbound marketing. That’s how you build genuine win/win relationships that benefit both parties.

Most managers would probably be perturbed if you reported no sales two weeks in a row (depends on the product/services really), but I wouldn’t care as long as my team was trying to obtain the RIGHT customers.

Too often I see companies that are in one niche, and then take something that’s out of their core competency or out of their niche all together just because they need the cash flow. Typically, this isn’t the best decision as you won’t provide the same quality of work AND the content you’ve created in the past isn’t as easily re-purposed. Re-inventing the wheel is typically a stupid business model.

]]> By: admin http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2829 admin Fri, 02 Oct 2009 16:11:14 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2829 @Benjamin - It might work if you're Matt Hughes or Randy Couture, but aside from that I'd refrain from Schmedium Affliction shirts. And you're absolutely right. It feels like the new freshman trying too hard to impress the senior class. This doesn't work in that situation, in dating, or in sales. Thanks for your kind words. @Benjamin – It might work if you’re Matt Hughes or Randy Couture, but aside from that I’d refrain from Schmedium Affliction shirts. And you’re absolutely right. It feels like the new freshman trying too hard to impress the senior class. This doesn’t work in that situation, in dating, or in sales. Thanks for your kind words.

]]> By: Jackie Adkins http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2825 Jackie Adkins Thu, 01 Oct 2009 18:48:27 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2825 Don't try to take it hard to the hole if you're a perimeter shooter. Just to clarify, that's a basketball analogy :) .-= Jackie Adkins´s last blog ..<a href="http://feedproxy.google.com/~r/TheCurbsideMarketer/~3/j8EX25fiu90/" rel="nofollow">Should You Outsource Your Opinions?</a> =-. Don’t try to take it hard to the hole if you’re a perimeter shooter. Just to clarify, that’s a basketball analogy :)
.-= Jackie Adkins´s last blog ..Should You Outsource Your Opinions? =-.

]]> By: Jake Rosen http://ryanstephensmarketing.com/blog/why-selling-your-product-is-like-getting-lucky/comment-page-1/#comment-2823 Jake Rosen Thu, 01 Oct 2009 17:42:32 +0000 http://ryanstephensmarketing.com/blog/?p=378#comment-2823 I love the idea of playing to your strengths. I think that is key and wish more people got that. With that said, you have to get your strengths noticed. I think a big part of not being an aggressive, sceevy salesperson is marketing your service/product properly. In my ideal world sales efforts would go in a specific order... 1. make sure you have a good service/product 2. market it so it is known (no spam or mass e-mailing) 3. engage in conversation with potential clients, but don't push at all Ryan, let me know if you disagree. Just my thoughts on the subject. .-= Jake Rosen´s last blog ..<a href="http://socialmediamunchies.blogspot.com/2009/09/be-comfortable-talking-about.html" rel="nofollow">Be comfortable talking about the uncomfortable</a> =-. I love the idea of playing to your strengths. I think that is key and wish more people got that. With that said, you have to get your strengths noticed. I think a big part of not being an aggressive, sceevy salesperson is marketing your service/product properly.

In my ideal world sales efforts would go in a specific order…
1. make sure you have a good service/product
2. market it so it is known (no spam or mass e-mailing)
3. engage in conversation with potential clients, but don’t push at all

Ryan, let me know if you disagree. Just my thoughts on the subject.
.-= Jake Rosen´s last blog ..Be comfortable talking about the uncomfortable =-.

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