Stop Being Fooled by Vanity Metrics

Stop Being Fooled by Vanity Metrics

Let me make this really simple for you. Would you rather have a Facebook page that has 500 fans in which 350 comment regularly, engage your content, share your content and return frequently? Or would you rather have a page that has 5,000 fans in which 100 people occasionally hit the “like” button? JCPenney doesn’t […]