Just like participating in any race, getting a head start can be a crucial advantage in business as well.
Maybe that means waking up earlier like Leo Babauta.
Maybe that means voraciously consuming books and blogs like Stuart Foster.
“What makes a company defensible is that it has scaled to the point where it’s achieved critical mass and has become synonymous with a market (online video: YouTube), sector (rental DVDs: Netflix), or task (search: Google).” – Guy Kawasaki
Here’s what I know.
I know that if you start learning everything you can about the snow cone business nine months before I do it will be tough for me to catch up. Especially provided you’ve learned how to make great snow cones, what flavors are most popular, the best locations, the most useful connections, etc.
If you get content and/or lazy and I learn about new techniques or a hot new marketing trend I might gain momentum and I might swipe a city block or two. But depending on how far ahead you are, I have to ask myself is it worth trying to climb that hill or am I better off with a hot dog stand down the street? Not to mention I’d have to shift my focus to enter your market.
Sydney Owen separated herself from her classmates by learning about all these social tools and playing in the social media sandbox. But what now? I know she’s working on what’s next. Are you?
What are you doing to get ahead? To stay ahead?
*Photo Credit: Scott Ableman
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