Impressions Are A Garbage Business Metric

Haven’t shot any videos lately, but in an effort to pump out some more content and get some things off my chest I’ve decided to try a new segment on Fridays. We’ll just call them “Ryan’s Rants” for now. Please check it out and let me know what you think in the comments.

This video stems from me being tired of seeing impressions, page views, Facebook Likes and other such counting numbers being considered valuable business metrics by organizations and consultants everywhere. And from nodding along to everything Olivier Blanchard writes.

What do you think? Is this rant warranted? Who should we point the finger at? What steps can we take to closing the loop and showing the impact of impressions and page views on more important business metrics? I’d love to hear your feedback.


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[Video]: Impressions Are A Garbage Business Metric –>

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