Negotiating Right Hook Content via Gut Churn

I don’t watch many online videos. As I work to optimize my life for efficiency, I’ve tried to decrease my information diet and relentlessly prune things that aren’t actionable and don’t add long-term value.

This is especially true for videos because of the time it typically requires to watch one. Unless it is essential for visuals, I can read a number of articles and/or a transcript significantly faster.

That said, I do make time for some videos that either really interest me (see: Scott Boras Profiled) or come highly recommended (see: Jad Abumrad on the secrets of creative success) below.

Here are 6 videos I’ve watched in the last month or so and my favorite takeaways(s) from each:

You Are What You Tweet – Ricky Van Veen

Takeaways:

  • Identity creation drives sharing, which enables you to find out and predict what will make something popular.
  • You are who your last dozen tweets say you are.
  • Content lives & dies based on how people can use it to say something about themselves.
  • Bring your own audience. Example: magazine brings legitimacy & actor brings eyeballs.
  • Media has become meritocracy.

Science, Storytelling, and “Gut Churn”: Jad Abumrad on the Secrets of Creative Success

Takeaway: Change cannot be planned and you only recognize that after the fact. Try to induce gut churn. If you experience the radical uncertainty that comes with creating something new without a template then you’re on the right track.

Fred Wilson on Higher Ed & Being a Contrarian

Takeaway: There are three separate business models for education – 1 million go in and 10K come out (online), 100 in 50 out (online curriculum + adult supervision), 100 in 90 out = traditional education (i.e. Wharton’s current business model). The future of education executes all 3 models.

Gary Vaynerchuck’s Toronto Keynote

Takeaways:

  • Effort is the most limited supply in the world.
  • Jab, Jab, Jab, Jab, Jab, Jab, Right Hook (i.e. giving a lot prior to asking for the sale/conversion & also the title of his next book)
  • Acquisition is a commodity, but retention, lifetime value and percentage of the wallet is what matters

Scott Boras Profiled: Bloomberg Risk Takers

Takeaway: “If you’re trying to make a negotiation tough, you’re not a very good negotiator.” Your level of preparation BEFORE the negotiation in packaging your clients (or yourself), understanding their value (your value) and understanding what the team (your boss, a hiring manager) needs is the key to success.

Clay Shirky on why love makes open source communities work

Takeaway: The online tools we have enable people to turn love into a renewable building material; therefore, when evaluating a company/organization ask yourself,  “Do the people who like it take care of each other?”

What’s your favorite online video? What other videos should I carve out some time to watch? Let me know in the comments!