Why Social Media “Scenes” Should Cease to Exist

Are you a member of your city’s “social media scene?” Do you regularly attend social media breakfasts?

The reason you shouldn’t be a part of these “scenes” has nothing to do with the value you’re receiving by being involved and everything to do with the fact that social is ubiquitous now. It should be an integral part of the way your company communicates with it’s fans/customers/patients/employees, etc.

Social technologies have fundamentally changed people’s expectations of how a brand should communicate with them and you need to get on board YESTERDAY. Give it a watch and let me know what you think.

Do you agree? Did I miss the mark on this one? I want to hear from you in the comments section.

If you want to catch up on old installments of Ryan’s Friday Rants:


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  • Haha, someone asked me recently )now that I’m home visiting) how I actually managed to get this gig. I explained the network I had built blogging, exchanging Tweets w/Dan for a while, and the way I leveraged my “social media relationships” (ie Sean was my biggest supporter). And, you know, I’m effing awesome. I don’t even think twice about it, these are just the circles I run with daily.

    My friend emailed some social media group locally and was like “We should have her speak while she’s home” and they were like “Huh. Is she friends with any Maine bloggers? We don’t really know her.”

    I laughed for like 5 minutes. 🙂